Applegate has selected New York independent agency Terri & Sandy as its creative agency of record following a review.
The natural and organic meat brand is a standalone subsidiary of Hormel Foods, which acquired Applegate in 2015. Applegate formerly worked with a number of agencies on creative. Media buying and planning duties were not up for review and remain with Swellshark.
Terri & Sandy will be tasked with creating a new strategic communications platform across all customer touchpoints and internal communications, as well as an integrated national campaign for Applegate, both expected to launch in early 2020.