Applegate has selected New York independent agency Terri & Sandy as its creative agency of record following a review.
The natural and organic meat brand is a standalone subsidiary of Hormel Foods, which acquired Applegate in 2015. Applegate formerly worked with a number of agencies on creative. Media buying and planning duties were not up for review and remain with Swellshark.
Terri & Sandy will be tasked with creating a new strategic communications platform across all customer touchpoints and internal communications, as well as an integrated national campaign for Applegate, both expected to launch in early 2020.
Read more at AgencySpy: https://www.adweek.com/agencyspy/applegate-names-terri-sandy-as-creative-agency-of-record/160895/
SCREENCHOW 