The Best Part of Waking Up Is Busch Light’s Latest Parody Campaign

Those cheesy Folgers coffee ads from the ‘80s and ‘90s (which apparently are still a thing?) are burned into the memories of many a millennial, so Busch Light has created one of its own to sell its faux “latte” beer as fall fast approaches. The ad is pretty spot-on as far as imitations go, down to the fuzzy, washed out footage and bizarre jingle. It was created byM&C Saatchi Sport & Entertainment.

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The spot promotes its limited-edition “Busch Latte” cans, which are currently being sold in Missouri, Iowa, Minnesota, North Dakota, South Dakota, Nebraska and Kansas.

And not to worry, Busch Light enthusiasts—the cans are filled with nothing but the brand’s “crisp, refreshing beer.”

Busch Light first came out with its latte concept last year to make fun of the craze surrounding pumpkin spice lattes from Starbucks. Why it’s now directing its attention towards old-timey Folgers ads is beyond us, but we’re here for it.

Remember, this is the same brand that somehow convinced an engaged couple to have a Busch-themed wedding.

Read more at Agency Spy: https://www.adweek.com/agencyspy/the-best-part-of-waking-up-is-busch-lights-latest-parody-campaign/158872/

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