Today in fried chicken news, Charlotte, North Carolina-based chicken and biscuits chain Bojangles has selected Greenville, South Carolina agency EP+Co as its creative agency of record, following a review conducted by Joanne Davis Consulting.
The assignment is effective as of Oct. 1 and primarily encompasses traditional advertising, in-store marketing, social content, brand strategy and planning. It’s not entirely clear who was the incumbent on the account. When we last checked in with Bojangles (checks watch) 5 years ago, it was for a campaign from Charlotte agency BooneOakley promoting the fast-food chain’s breakfast offerings.
Bojangles spent a little over $13 million on measured market last year, up from over $11 million the year before, and just over $3 million in the first quarter of 2019, according to Kantar Media.
Read more at AgencySpy: https://www.adweek.com/agencyspy/bojangles-orders-up-epco-as-agency-of-record/159234/