Campari whiskey brand Wild Turkey has selected Berlin Cameron as its U.S. agency of record, following a review.
The WPP agency will be tasked with overseeing all creative output for the brand in the U.S., including digital, social and experiential work.
“Our consumers define everything we do and we simply want to have a nationwide conversation with them over great cocktails. Berlin Cameron made it an easy decision for us as they seamlessly brought to life how to engage in that conversation about our heritage, passion for making great whiskey, and brand values,” Campari director, dark spirits Sean Yelle said in a statement. “We are experiencing aggressive growth, but with the help from Berlin Cameron we believe there is further acceleration in our future.”
Berlin Cameron managing director Karen Flanagan will lead the account, with founder and CCO Ewen Cameron and creative director Joel Arnold overseeing creative output. The agency’s first work for the brand is expected some time this year.
Read more at Agency Spy: https://www.adweek.com/agencyspy/berlin-cameron-gobbles-up-wild-turkey-account/158825/