Bumble Bee, Purveyor of Canned Tuna, Chooses The Many as AOR

Scroll down to content

Here’s a little bit of new biz news from Los Angeles: The Many has been named lead integrated agency of record for Bumble Bee, one of the “big three” canned tuna brands.

The agency has agreed to be paid entirely in canned tuna (kidding).

Y&R (now VMLY&R) previously worked on the account. The Many will handle creative, strategy and media efforts for the brand, which could likely use a boost considering millennials are purportedly “killing” canned tuna. It doesn’t help that Bumble Bee filed for bankruptcy last year after getting caught up in a price-fixing scandal with its fellow “big three” counterparts, StarKist and Chicken of the Sea.

Read more at AgencySpy: https://www.adweek.com/agencyspy/bumble-bee-purveyor-of-canned-tuna-chooses-the-many-as-aor/165183/

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: