Here’s a little bit of new biz news from Los Angeles: The Many has been named lead integrated agency of record for Bumble Bee, one of the “big three” canned tuna brands.
The agency has agreed to be paid entirely in canned tuna (kidding).
Y&R (now VMLY&R) previously worked on the account. The Many will handle creative, strategy and media efforts for the brand, which could likely use a boost considering millennials are purportedly “killing” canned tuna. It doesn’t help that Bumble Bee filed for bankruptcy last year after getting caught up in a price-fixing scandal with its fellow “big three” counterparts, StarKist and Chicken of the Sea.