Following the closing of former agency of record Barton F. Graf, pizza chain Little Caesars will have a new creative home.
Little Caesars has selected McKinney as its new creative agency partner, following a review, according to a source with knowledge of the account. Sources with knowledge of the review claimed that Argonaut, Goodby Silverstein & Partners and VMLY&R also participated in the process.
Little Caesars and McKinney both declined to comment.
The pizza chain spent nearly $208 million last year and almost $100 million in the first six months of 2019, according to Kantar Media.
Read more at AgencySpy: https://www.adweek.com/agencyspy/we-hear-little-caesars-orders-up-mckinney-as-its-new-creative-agency/160317/
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