Following the closing of former agency of record Barton F. Graf, pizza chain Little Caesars will have a new creative home.
Little Caesars has selected McKinney as its new creative agency partner, following a review, according to a source with knowledge of the account. Sources with knowledge of the review claimed that Argonaut, Goodby Silverstein & Partners and VMLY&R also participated in the process.
Little Caesars and McKinney both declined to comment.
The pizza chain spent nearly $208 million last year and almost $100 million in the first six months of 2019, according to Kantar Media.