Lil Jon likes to serve his soda old school style.
PepsiCo has enlisted the Atlanta rapper behind early ’00s “crunk” hits like “Turn Down for What” and Usher’s “Yeah” for the last entry in its trio of Super Bowl spots, this one promoting the classic soda itself.
It follows trailers for ads focused on the company’s Doritos and Bubly brands and hints at a sharp detour from last year’s Big Game spot, which starred past Pepsi spokespeople like Cindy Crawford, Britney Spears and Michael Jackson.
The extended pour tells us very little about the final 30-second ad, and PepsiCo did not provide any additional information, but we can confirm that The Backstreet Boys are nowhere to be found.
Like the other two PepsiCo ads, this one will be created by Goodby Silverstein & Partners, the Omnicom agency behind last year’s spots promoting Pepsi, Mountain Dew and Doritos.
Lil Jon is one of several hip-hop stars making an appearance in Super Bowl LII including Chance the Rapper and fellow Atlanta resident Ludacris, who will star in an ad for Mercedes-Benz. The NFL has also confirmed that Travis Scott and Big Boi of Outkast will perform in the halftime show alongside headliners Maroon 5.
Read more at AdWeek: https://www.adweek.com/brand-marketing/okay-lil-jon-heads-to-his-local-diner-in-pepsis-super-bowl-teaser/