Anthony Bourdain looks at culinary sustainability in documentary ‘Wasted! The Story of Food Waste’

Taking a lively approach to an increasingly serious 21st century issue, the skillfully assembled documentary “Wasted! The Story of Food Waste” proves as eye-opening as it is mouth-watering.

Although host-narrator Anthony Bourdain glibly professes his initial reluctance to take part in the proactive project because, “I don’t even know that we deserve to live,” the culinary superstar proceeds to introduce a number of fellow chef advocates devoted to addressing the 90% of food waste that ends up in landfill.

They include the genial Dan Barber, who is finding ways to better utilize the entire landscape of a farm, incorporating tasty cauliflower leaves and immature vegetables on menus rather than tossing them in dumpsters.

Meanwhile, Tristram Stuart, a global authority on food waste, brews Toast Pale Ale from neglected end crusts of sandwich bread, while chef-restaurateur Mario Batali discovers succulent “trash” fish that deserve a place at the table alongside the ubiquitous salmon/shrimp/cod/tuna.

Fully realizing that a spoonful of sugar helps the medicine go down, filmmakers Anna Chai and Nari Kye season their thoroughly enlightening eco-primer with a generous sprinkling of levity provided by colorful graphics and the acerbic Bourdain, who really lets loose in the end-credits outtakes.

With Oscar the Grouch’s “I Love Trash” providing the perfect end note, “Wasted!” will likely have you cracking open that crisper drawer with a newfound sense of obligation.

from The LA Times:


It’s Apple Time, Baby: J.B. Smoove Stars in “Crown Royal Regal Apple: The Musical”

Crown Royal, one of America’s best-selling and most-loved whiskies, has re-enlisted the creative brilliance of actor and comedian J.B. Smoove to help fuel its flavored whisky collection, which includes Crown Royal Regal Apple Flavored Whisky and Crown Royal Vanilla Flavored Whisky. As a leader within the nearly 10 million case flavored whisky category that grew 8% last year, Crown Royal looks to celebrate the fun-loving side and irresistibly delicious side of whisky with a spirited campaign, titled “Crown Royal Regal Apple: The Musical.”

Experience the interactive Multichannel News Release here:

The latest work between J.B. and Crown Royal premiered last week and it’s a complete showstopper. In a true creative collaboration, J.B. and his crew teamed up with director Greg Brunkalla, Anomaly New York and Storefront Music to create a pulsating original track, “It’s Apple Time, Baby,” and a series of short films, which also include an exuberant dance number choreographed by Fatima Robinson. The main film features J.B. strutting through a lavish nightclub, as patrons jump into his dance and join his crew for Crown Royal Regal Apple shots – all while not missing a beat. The integrated marketing plan consists of TV, social media, public relations and bar events rolling out nationwide this October and continuing throughout 2018.

Read more at PR News Wire:

Starbucks widens distribution for season 2 of short film series

Starbucks announced a second season of its short film series “Upstanders” that will feature 11 real-life stories of Americans’ acts of humanity, according to Mashable. Viewers can stream the documentary on Amazon Prime Video, on Facebook Watch — making it the social platform’s first content from a non-media brand — and in the Starbucks app. Audible will also turn the content into a free audiobook.

Starbucks SVP Rajiv Chandrasekaran interviews Stephenie Larsen for an 'Upstanders' film in Provo, Utah, on Sept. 18, 2017.

Season one launched on the quick-service restaurant’s app in September 2016 ahead of the presidential election and reached more than 60 million people. With the added platforms, Starbucks executive chairman and former CEO Howard Schultz expects season two to reach nearly 100 million viewers, Mashable reported.

Meanwhile, the Starbucks Foundation announced the “Upstanders Challenge” alongside the documentary, where consumers can submit a short video about their favorite charity and share it on social media. The foundation will then grant $25,000 to 25 of the nonprofits submitted.

Read more at Marketing Dive:

Food, folks and film: Yamagata festival dives deep into documentaries

Once an obscure corner of a film world dominated by the fantasies of Hollywood, documentaries are now drawing more attention from both paying audiences and wider society. And the Yamagata International Documentary Film Festival, whose 15th edition unspools from Oct. 5 to 12 in Yamagata, has long been broadening awareness of the form in Japan and Asia.

Launched in 1989 and held biannually, the festival was not the most obvious candidate to become Asia’s most important documentary event. Located on the Sea of Japan side of the northern Tohoku region, Yamagata is hardly a filmmaking hub. But a core of dedicated professionals has made YIDFF not only a showcase for the latest documentaries from Japan, Asia and around the world, but also a venue for fans, scholars and filmmakers that generates discussions, publications — and new films.

Read more at The Japan Times:

YouTube Red Reportedly Close To $3.5 Million Acquisition Of ‘Super Size Me 2’

In 2004, filmmaker Morgan Spurlock showed the destructive power of a fast food diet in his documentary Super Size Me. 13 years later, Spurlock has created a follow-up to his most groundbreaking film, and YouTube Red may be the platform that brings it to the masses. According to a report from Deadline, YouTube is close to a deal that would see it acquire the second Super Size Me film for approximately $3.5 million.


Super Size Me 2, which carries the subtitle Holy Chicken!, follows Spurlock as he approaches the fast food industry from a different angle. Instead of attempting to eat as many unhealthy entrees as possible, he will dish them out as the owner of his own fast food restaurant. The film premiered at the Toronto International Film Festival, and Spurlock is now hunting for a distributor who can serve up his work to hungry audiences.

Read more at Tube Filter: