Little Caesars has signed a deal to be the official pizza delivery company of the National Hockey League as longtime sponsor Pepsi launches a sweepstakes.
The partnership between the league and the pizza restaurant begins immediately and runs through the 2020-2021 season. Fans will see the Little Caesars brand displayed in a corner in-ice ad position during every game of the 2020 Stanley Cup Qualifiers and 2020 Stanley Cup Playoffs, as well all exhibition games.
As the brand continues to add stores and customers across the globe, the partnership will allow it to connect with millions of consumers around the world in a new way, said Dave Scrivano, president and chief executive officer of Little Caesars.
Little Caesars has a longtime affiliation with hockey. Mike and Marian Ilitch, the founders of Little Caesars, purchased the Detroit Red Wings in 1982 and began sponsorship of amateur hockey in 1968. Little Caesars is also the naming rights sponsor of Little Caesars Arena in Detroit, the home of the Detroit Red Wings, Little Caesars AAA Hockey Club and the Little Caesars Amateur Hockey League.