MillerCoors has hired Kraft Heinz executive Michelle St. Jacques as its new chief marketing officer, replacing David Kroll, who left the brewer six months ago.
She becomes the first-ever female CMO at MillerCoors, which was formed in 2008, and the first woman to hold the title at a big U.S. beer marketer since 2013, when Lesya Lysyj left her role as CMO at Heineken USA.
St. Jacques, who starts Feb. 4, most recently served as senior VP and head of global brands and capabilities at Kraft Heinz, working from Chicago, where MillerCoors is headquartered.
At Kraft Heinz she was charged with building global brand capabilities and marketing. She has been involved with campaigns that have pushed boundaries—by consumer packaged goods standards—such as the “Swear like a Mother” campaign for Kraft Macaroni & Cheese in 2017 that took a very un-June Cleaver-like route and had moms using swear words. She was also involved in the “Wiener Stampede” Super Bowl ad for the Heinz ketchup brand in 2016 that won second place on USA Today’s annual Ad Meter.
St. Jacques previously held a variety of leadership roles at Unilever, including running the global Dove body care business.