Del Monte Foods announced today that it has hired Bibie Wu as its Chief Marketing Officer, effective February 28, 2018. Wu will report to Chief Executive Officer Greg Longstreet and be responsible for all marketing, innovation, and R&D for the company.
Wu has vast consumer packaged goods experience with many well-known and respected brands spanning food at General Mills and Campbells, and laundry and home care at Henkel. Most recently, Bibie served as VP of Marketing, Head of Laundry Conditioners and Home Care at Henkel. She led the unit’s portfolio which includes Snuggle, Purex Crystals, Renuzit, Soft Scrub, and Combat. She also led Omni-Channel and Visual Branding for Henkel and was a member of Henkel’s executive committee.
Bibie’s experience also includes ten successful years in marketing at General Mills where she led such iconic brands as Yoplait and Progresso. While with General Mills, she also served as Marketing Director for the Walmart/Sam’s Club Sales Region in Bentonville, Arkansas. Bibie is a graduate of Amherst College and received her MBA from Dartmouth.
“Bibie’s wealth of knowledge will bring a fresh perspective in helping us unlock growth for our great brands,” said Greg Longstreet, Chief Executive Officer, Del Monte Foods, Inc. “By organizing R&D under her direction along with marketing and innovation, we will create improved synergies in bringing our products to market.”
“I am delighted to join Del Monte Foods to help make innovation and marketing key growth drivers for the company,” said Wu. “I look forward to working with the team to bring a positive difference to today’s families by providing healthful foods that bring us all closer together.”
Longstreet, who became Del Monte Foods’ CEO in September 2017, has outlined a four-point growth strategy for the brand: building relevance through product differentiation, driving innovation to address shifting consumer habits, expanding distribution into key growth areas — perimeter of store and foodservice, and optimizing the supply chain to make it more efficient and agile.
“There’s been a fundamental shift in how people purchase, prepare and enjoy their food, and the pace of change will only intensify,” said Longstreet. “Success will require great execution against each of our four growth strategy areas. Bringing talented people like Bibie on board will help us in reaching our goals.”