BrewDog is betting big on content. The Scottish craft beer company has announced its intent to launch a subscription video on demand service –The BrewDog Network – that will feature a slew of beer and culinary-themed shows, game shows and documentaries.
The company is looking to tap into the US market with the push, at a cost of $4.99 per month for consumers. Company founders Martin Dickie and James Watt said they will cherry-pick the shows on the service.
This isn’t BrewDog’s first push into original programming.
In 2013, it ran three seasons of a show called BrewDogs on the Esquire network. In it, the founders were “on a quest for nationwide craft beer enlightenment in America”. This saw them brew beer in odd places like a train, a boat, a parade and on top of a mountain. They also utilized interesting ingredients like caffeine, chili and smoked meat.