Bud Light had a big Super Bowl this year, running four spots, including one epic ad with HBO’s Game of Thrones. While the brand’s surprising partnership won the night, Bud Light says its trolling strategy with “Special Delivery,” a 60-second ad that shamed Coors Light and Miller Lite for using corn syrup, is the one the brand is most excited about.
Last year, Carvel teamed up with Captain Lawrence Brewing to create a Fudgie the Whale-inspired beer that completely sold out. Based off that success, Carvel again teamed up with the brewery to create a pair of Cookie Puss beers: a Cookie O’Puss Pastry Stout for St. Patrick’s Day and a Cookie Puss Milkshake IPA to celebrate Carvel’s 85th birthday.
For those under 40, Carvel’s Fudgie the Whale spokesanimal was born in the fudge sea, while Cookie Puss is an alien from Planet Birthday with an ice cream cone nose and cookie eyes. If you think the description of the latter sounds disturbing, you would be correct.
Read more at AdWeek: https://www.adweek.com/brand-marketing/beloved-carvel-ice-cream-monstrosity-cookie-puss-now-has-its-own-beer/