Heineken recently announced a huge gear change in its alcohol marketing by entering into ‘the largest ever single sponsorship deal … More
The partnership, the first time a vodka brand has sponsored the NHL, will see New Amsterdam feature in programming throughout … More
The NFL announced Wednesday it has reached a multiyear agreement with Pizza Hut for it to become the league’s official … More
Muscles from Brussels Jean-Claude Van Damme is set for a return to the small screen as brand ambassador for Coors Light, part of … More
Channel 4 is on the hunt for a new sponsor for The Great British Bake Off at a pumped up price, after … More
Like a lot of major brands, Miracle Whip has decided to sink some of its marketing dollars into sports sponsorships. Unlike other brands, however, it’s chosen to underwrite a team with no famous stars, no major-league presence and no big arena to call home.