KELLOGG’S BETS ‘JURASSIC’ FANS ARE, ER, HUNGRY FOR CONTENT

Just how many “Jurassic World: Fallen Kingdom” super fans with discretionary funds are out there? Kellogg‘s is about to find out.

jurassic world kelloggs

The marketer is selling limited-edition boxes of Frosted Flakes cereal and Keebler Fudge Stripes cookies days ahead of the June 22 release of the likely blockbuster. No, the cereal and cookies aren’t dino-shaped. Instead, each box has a screen inside that plays more than five minutes of apparently “explosive content” (that’s Kellogg’s wording, not ours).

All for the bargain price of $24.99.

jurassic world kelloggs

Kellogg has other tie-ins with Universal Pictures for the latest “Jurassic World” flick. Some packaging features limited-time promotional packaging (what the marketer dubs a “prehistoric makeover”). Lots of Kellogg’s and Keebler products, including cereal, cookies, crackers, Eggo waffles, Pop-Tarts and even Jurassic World Fruit Snacks (apparently a thing), offer chances to win two tickets to “Jurassic World.” Movie-themed popsicle molds in select cereal packages and licensed products are among other parts of the push.

Kellogg’s isn’t the only food maker tying itself to “Jurassic World.”

Read more at AdAge: http://adage.com/article/cmo-strategy/jurassic-kingdom-fans-kellogg-s-a-deal/313923/