Just how many “Jurassic World: Fallen Kingdom” super fans with discretionary funds are out there? Kellogg‘s is about to find out.
The marketer is selling limited-edition boxes of Frosted Flakes cereal and Keebler Fudge Stripes cookies days ahead of the June 22 release of the likely blockbuster. No, the cereal and cookies aren’t dino-shaped. Instead, each box has a screen inside that plays more than five minutes of apparently “explosive content” (that’s Kellogg’s wording, not ours).
All for the bargain price of $24.99.
Kellogg has other tie-ins with Universal Pictures for the latest “Jurassic World” flick. Some packaging features limited-time promotional packaging (what the marketer dubs a “prehistoric makeover”). Lots of Kellogg’s and Keebler products, including cereal, cookies, crackers, Eggo waffles, Pop-Tarts and even Jurassic World Fruit Snacks (apparently a thing), offer chances to win two tickets to “Jurassic World.” Movie-themed popsicle molds in select cereal packages and licensed products are among other parts of the push.
Kellogg’s isn’t the only food maker tying itself to “Jurassic World.”