Michelob Ultra creates Caddyshack-like golf bag complete with beer keg and Bose speakers

Anyone who watched Caddyshack was no doubt jealous of Rodney Dangerfield’s golf bag, complete with beer tap and cranking stereo. Now, Michelob Ultra has created such a bag and is giving it away to a lucky fan in a #UltraCaddieContest.

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The bag was unveiled at the recently completed PGA Championship. Michelob Ultra partnered with digital creative agency Red to create the ‘Ultra Caddie Bag,’ making it possible to enjoy the beer you love no matter where you are on the course, as well as jamming out to your favorite tunes.

The tricked-out golf bag includes a fully functional 128-ounce refillable keg with a tap handle and pint glasses, Bose Bluetooth speaker, LED lighting and a built-in tablet for streaming media. The exclusive reveal of the bag took place on the ground of the PGA Championship at Bellerive Country Club in St. Louis during a pre-tournament moment with the assistance of golfer, and eventual PGA Championship winner, Brooks Koepka.

Read more at The Drum: https://www.thedrum.com/news/2018/08/17/michelob-ultra-creates-caddyshack-golf-bag-complete-with-beer-keg-and-bose-speakers

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