CP+B Wins AB InBev’s Craft Beer Brand Goose Island After a Review

CP+B has won creative duties for Goose Island Brewery, which became one of AB InBev’s first craft acquisitions back in 2011.Goose-Island-e1517331844268.jpg

The agency first tweeted about their new partnership last week, and the client confirmed the assignment today.

“Goose Island set out to find a creative partner that can help us translate a 30-year craft brewing legacy into big ideas that are relevant and disruptive. We’re confident CP+B will help us realize our goal of getting America some damn fine beer as we look ahead to our next 30,” Goose Island Beer Co. president Todd Ahsmann said in a statement.

“We’re excited to partner with Goose Island, a brand always on the forefront of the American craft beer movement that continuously and passionately reinvents the category,” added CP+B global chief creative officer Linus Karlsson. “We’re equally as passionate thinking big for the brand and the journey ahead.”

Chicago-based VSA Partners won advertising, branding and packaging responsibilities for Goose Island in early 2014 and launched the brand’s first national campaign, entitled “To What’s Next.” A recent stunt by the brand saw Goose Island president Todd Ahsmann and co-founder Greg Hallpitch a Super Bowl ad idea to AB InBev’s marketing team.

Goose Island spent nearly $13.2 million on measured marketing in 2016 and over $7 million in the first six months of 2017, according to Kantar Media.

from Agency Spy: http://www.adweek.com/agencyspy/ab-inbevs-goose-island-partners-with-cpb/142691