Kahlúa has introduced The Schneaky Espresso Martini Glass – a product designed to resemble a pint of stout while concealing an espresso martini inside.
“Feliz St Patrick’s Day”, created by Wieden & Kennedy London, centres around two films directed by Freddy Taylor and Philippa Beaumont through Wrak, Wieden & Kennedy’s production arm.
The launch comes after research found that many drinkers feel pressured to order stout on St Patrick’s Day, even if they prefer cocktails. According to the study, 64% of drinkers have chosen a drink to fit in, and 42% fear being judged for ordering a cocktail instead of a pint.
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