A wacky campaign for a nascent brand called Plonts borrows from the Sisyphean myth.
Bike to work, skip the burger, switch to solar—there are plenty of everyday changes that could begin to chip away at global warming. But at what point does the intensifying crisis seem far too massive for mere mortals to tackle?
And how is any of this funny?
A startup called Plonts, makers of fermented faux cheese, found a way to inject some humor into the weighty subject, hiring actress-comedian Kate Berlant to lead its first marketing campaign, a surreal and twisted take on the Sisyphean myth.
The 60-second spot, from creative studio Easy Pete’s, also jabs unsubtly at corporate greenwashing while challenging the traditional ad norms in the plant-based category.
Read more at: AdWeek
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