Beer brand Presidente threw the first pitch of its “Be the Presidente” campaign in the form of a 30-second hero videofeaturing … More
Tag: AdWeek
Airheads Features Humorous Skip Ads in First Work From Highdive
Candy brand Airheads is having some fun with skippable ads with short spots that transform adult situations into playful moments, … More
Lay’s spotlights the crunch with Marshawn Lynch
Watch out, Skittles. NFL star Marshawn Lynch may have a new favorite snack. That’s because Lynch is making his third appearance … More
Oscar Mayer Smokes 1,500 Pairs of Shoelaces With Bacon
Oscar Mayer teamed up with Black Ops Productions to create 1,500 pairs of limited-edition shoelaces cold-smoked with actual Oscar Mayer Hardwood … More
Domino’s Sends Creative To WorkInProgress, Ending 13-Year Relationship With CPB
Domino’s has selected WorkInProgress as its agency of record in a move that brings an end to its 13-year relationship … More
Kroger Uses AI to Match a Picture of Your Fridge Shelf with a Recipe
Kroger is using visual recognition AI to help people make better use of the leftovers in their fridge. The grocery … More
FIG Fetches AOR Duties for Stella & Chewy’s
Pet food brand Stella & Chewy’s appointed New York-based independent FIG as its agency of record, following a review which … More
Bud Light Teams Up With NFL, Twitter on Bud Light Showtime Cam
Bud Light is toasting the kickoff of the 2020 National Football League season with the Bud Light Showtime Cam, an … More
Impossible Finds a Smart, Socially Distant Way to Revive Experiential: a Branded Car Wash
It takes four minutes to drive through the typical Los Angeles car wash. Coincidentally, it also takes four minutes to … More
Mars Wrigley Is Already Signed on for Super Bowl 2021, Despite Uncertainty
Despite the uncertainty surrounding sports of any kind, Mars Wrigley confirmed to Adweek today that it’s buying an ad slot … More
Keebler’s Ernie the Elf Returns Under New Management
In his first marketing campaign under Ferrara, part of The Ferrero Group, Ernie the Elf is here to spread the … More
Wendy’s Spices Up Other Brands’ Twitter Profile Pictures
Wendy’s used the recent addition of its Spicy Crispy Chicken Sandwich to its 4 for $4 menu as an excuse … More
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