84-Year-Old Miracle Whip Just Inked a Sponsorship Deal With an Octogenarian Basketball Team

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The Kraft-owned condiment brand just announced a new partnership with the San Diego Splash, a women’s basketball team whose players are all over 80. Setting aside the eyebrow-raising fact that these silver-haired athletes actually play a pretty mean game of hoops, the operative question here is: What does a senior-league team have to do with Miracle Whip? Actually, more than you might think.

Read more at AdWeek: http://www.adweek.com/brand-marketing/84-year-old-miracle-whip-just-inked-a-sponsorship-deal-with-an-octogenarian-basketball-team/