84-Year-Old Miracle Whip Just Inked a Sponsorship Deal With an Octogenarian Basketball Team

Like a lot of major brands, Miracle Whip has decided to sink some of its marketing dollars into sports sponsorships. Unlike other brands, however, it’s chosen to underwrite a team with no famous stars, no major-league presence and no big arena to call home.

The Kraft-owned condiment brand just announced a new partnership with the San Diego Splash, a women’s basketball team whose players are all over 80. Setting aside the eyebrow-raising fact that these silver-haired athletes actually play a pretty mean game of hoops, the operative question here is: What does a senior-league team have to do with Miracle Whip? Actually, more than you might think.

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