When thinking of challenger brands, one likely defaults to incumbents in categories like razors, feminine hygiene, luggage, personal care and, … More
Category: Integrated Campaign
‘Drink Plants’: Suja, Coca-Cola’s juice maker launches ‘first-ever integrated marketing campaign’
The Coca-Cola Co. is juicing up its connection with organic fruits and vegetables. Coca-Cola’s San Diego-based juice maker, Suja, pushed its … More
It’s Apple Time, Baby: J.B. Smoove Stars in “Crown Royal Regal Apple: The Musical”
Crown Royal, one of America’s best-selling and most-loved whiskies, has re-enlisted the creative brilliance of actor and comedian J.B. Smoove … More
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