It’s Apple Time, Baby: J.B. Smoove Stars in “Crown Royal Regal Apple: The Musical”

Crown Royal, one of America’s best-selling and most-loved whiskies, has re-enlisted the creative brilliance of actor and comedian J.B. Smoove to help fuel its flavored whisky collection, which includes Crown Royal Regal Apple Flavored Whisky and Crown Royal Vanilla Flavored Whisky. As a leader within the nearly 10 million case flavored whisky category that grew 8% last year, Crown Royal looks to celebrate the fun-loving side and irresistibly delicious side of whisky with a spirited campaign, titled “Crown Royal Regal Apple: The Musical.”

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8189951-crown-royal-regal-apple-whisky-jb-smoove-king-of-flavor/

The latest work between J.B. and Crown Royal premiered last week and it’s a complete showstopper. In a true creative collaboration, J.B. and his crew teamed up with director Greg Brunkalla, Anomaly New York and Storefront Music to create a pulsating original track, “It’s Apple Time, Baby,” and a series of short films, which also include an exuberant dance number choreographed by Fatima Robinson. The main film features J.B. strutting through a lavish nightclub, as patrons jump into his dance and join his crew for Crown Royal Regal Apple shots – all while not missing a beat. The integrated marketing plan consists of TV, social media, public relations and bar events rolling out nationwide this October and continuing throughout 2018.

Read more at PR News Wire: http://www.prnewswire.com/news-releases/its-apple-time-baby-jb-smoove-stars-in-crown-royal-regal-apple-the-musical-300536025.html

Advertisements

One thought on “It’s Apple Time, Baby: J.B. Smoove Stars in “Crown Royal Regal Apple: The Musical”

  1. hey says:

    This is a very good tip especially to those new to
    the blogosphere. Simple but very accurate information… Many thanks
    for sharing this one. A must read post!

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s