72andSunny’s First Cheerios Ad Is a Whole Lot Wilder Than What Saatchi Used to Make

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A new campaign for America’s top-selling cereal is a frenzy of color, music and humanity. The whirlwind blink-and-you’ll-miss-it spot quite literally uses everything, and at least one kitchen sink, to position the famous oat rings as central to that circle we call life.
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