Back in October, General Mills announced that the company was sponsoring the 2018 Rube Goldberg Machine Contest. Since 1988, the event has encouraged students of all ages to invent their own pointlessly complex machines in the style of Rube Goldberg. Thanks to the cereal kingpin’s participation in this year’s contest, the theme is “Pour a Bowl of Cereal,” and General Mills is releasing specially marked boxes that kids can transform into crazy cardboard creations.
“Rube Cereal Machines”—as General Mills has called the promotion—is being featured on six different General Mills brands: Reese’s Puffs, Cookie Crisp, Cheerios, Cinnamon Toast Crunch, Cocoa Puffs, and Lucky Charms. “Use everyday household items and the blueprints found on the inside of the boxes to build the 6 simple machines of physics that can deliver a bowl of cereal,” the company explains.
The Reese’s Puffs box turns into an inclined plane allowing cereal lovers to roll each individual puff through the box and into their bowl. The Cookie Crips box because a catapult. The Cheerios box becomes a truck. The Cinnamon Toast Crunch box becomes a pulley elevator. The Cocoa Puff box becomes a wedge. And the Lucky Charms box becomes a twist. All six designs also have instructional videos posted on YouTube, which is also probably the best way to see these designs in action.