In the latest series of Digital Decoded, we test McDonald’s mobile ordering app and speak to the brand’s digital director to find out what the future holds.
McDonald’s has been on a radical journey of transformation over the last couple of years. Its marketing campaigns have shifted to focus on debunking myths around its food, as well as pushing a message of quality.
Meanwhile, its restaurants have had an upgrade as part of its ‘Experience of the Future’ program, with most of McDonald’s outlets now featuring in-store touchscreen kiosks, mobile charging docks and table service.
Read & see more at MarketingWeek: https://www.marketingweek.com/2017/07/25/mcdonalds-mobile-ordering-app/
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