Burger King’s latest marketing stunt involves some public shaming from customers about themselves, all in the name of free food.
The flame-grilled burger chain wants people who have been fired to admit it on LinkedIn. It’s not offering them jobs, though some stand to get a bit of help finding them. The “Whopper Severance” plan offers a free Whopper to the first 2,500 people who publicly confess on LinkedIn that they were fired.
With “Whopper Severance,” the first 100 people who participate can get a 30-minute session with online career resource The Muse. Burger King says the first 2,500 people who post “fire”-y messages between Aug. 29 and Sept. 1 will get a Whopper Severance letter and a Burger King gift card.
See more at Creativity-Online: http://creativity-online.com/work/burger-king-whopper-severance/52544