McDonald’s is promoting a new “gourmet” burger range, the “Signature Collection” in the U.K. with a spot that spoofs high end fragrance ads.
The Signature Collection, which has been on trial in selected restaurants, will be made available in more than 900 McDonald’s restaurants across the U.K. by the end of 2017. In a move that seems designed to compete with the popularity in the U.K. of upscale burger chains like Byron Burger and Gourmet Burger Kitchen, the premium burgers are served in a brioche-style bun. They are available in three flavours, The Classic, The BBQ and The Spicy, featuring ingredients such as “natural” cheddar cheese, wholegrain mustard and Batavia lettuce.
Read more at Creativity-Online: http://creativity-online.com/work/mcdonalds-signature-collection/52522