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Burger King’s McWhopper Proposal Nabs 2017 Grand Effie
June 1, 2017
Ad Age
,
Burger King
,
Burgers
,
Campaigns
,
Effie Awards
,
Food
The North American Grand Effie for 2017 has gone to Burger King for its McWhopper Proposal campaign, created by Y&R New Zealand, which invited its biggest rival McDonald’s to make peace.
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