McDonald’s Moving Away From Using Its Mobile App As ‘Promotional’ Tool

McDonald’s wanted to try something new when it comes to connecting with consumers, so its marketing team began moving away from using the company’s app as a promotional tool and toward a strategy that allows the brand to engage with customers through virtual and augmented reality.

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“As I've grown older I have learnt that pleasing everyone is impossible but pissing everyone off is a piece of cake.”

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