McDonald’s Moving Away From Using Its Mobile App As ‘Promotional’ Tool

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McDonald’s wanted to try something new when it comes to connecting with consumers, so its marketing team began moving away from using the company’s app as a promotional tool and toward a strategy that allows the brand to engage with customers through virtual and augmented reality.
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“As I've grown older I have learnt that pleasing everyone is impossible but pissing everyone off is a piece of cake.”

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