Tag: The Drum

2024, In-House Production, Kraft-Heinz

Kraft Heinz’s in-house agency, The Kitchen, is an award-winning powerhouse, but why?
2024, Cheetos, New Campaign, Packaged Goods

Cheetos ambassador & reggaeton star J Balvin inspires Latinos to ‘Leave their mark’
Broadcast Campaign, Creative, Maximum Effort

Matthew McConaughey needs a margarita to get through school holidays
Brand Strategy, Creative, New Campaign

Gatorade & Michael Jordan revive iconic ‘Is It in You?’ campaign with a modern twist
AI, Artificial Intelligence, M&M’s, Mars

Mars and Omnicom on embracing generative AI: ‘This is a Wild West tool’
Broadcast Campaign

Coca-Cola Just Made Its Most Charming Christmas Ad in Years
Environment

Beer giant Corona launches the world’s first-ever ‘plastic fishing’ tournament
Supply Chain

How does it work? The tech behind Mowi’s trackable salmon
NFL

Pepsi preps for an uncertain NFL season
Digital Advertising

‘You get 2 seconds to engage consumers online’: Mars neuroscientist shares key findings