In these uncertain times—marred by political and economic turmoil, climate change and the rise of artificial intelligence—it’s hard to know what to trust. Restaurant chain KFC offers a simple answer to the lost and fearful masses: Believe in chicken.
The brand will launch its largest ever campaign in the U.K. today, with an ad premiering during the UEFA Euro 2024 soccer championship’s opening match between Germany and Scotland. KFC, already known for its lighthearted voice, issues an irreverent rallying cry for a younger generation inheriting an unpredictable world.
Read more at: AdWeek
SCREENCHOW 