Social media marketing nerds got an early Christmas present Thursday, as Wendy’s Twitter account sat down for a Reddit “Ask Me Anything” Q&A.
The specific marketing execs who took part in the Q&A weren’t identified—Wendy’s answered questions using the wendys_irl Reddit handle—but likely included Meredith Ulmer, the senior social media specialist who leads the fast-food chain’s team of community managers (working with creative shop VML).
The lengthy Q&A was amusing. And it shined some light on some of the behind-the-scenes dynamics of the @Wendys account, which has 2.2 million followers and remains a pioneering presence among brands on the platform.
Below are 10 things we learned from the team behind @Wendys:
1) They have plenty of favorite individual tweets.
2) They have lots of respect for other fun brand accounts.
3) They love to roast McDonald’s.
4) But roasting McDonald’s requires corporate-level approval, where many other
tweets don’t.
5) They’ve gotten pushback from Wendy’s corporate on some tweets.
6) It’s a demanding job, and not an easy one to get.
7) But ROI is a bit of a mystery.
8) They get menu questions all the time.
9) They also get questions about Wendy the redhead.
10) They’re as quick-witted as ever.
Read the answers & more at Ad Week: http://www.adweek.com/creativity/10-things-we-learned-about-wendys-twitter-from-its-reddit-ama/
SCREENCHOW 