The club of KFC’s celebrity colonels has a new member.
As some might recall, Vincent Kartheiser hawked Nashville Hot-style chicken late last year, followed by Billy Zane as the Georgia Gold Colonel (covered in gold) earlier this year. They are two of a seemingly ever-growing lineup of celebrities donning the Colonel’s white suit (or in Zane’s case, gold suit). More recently, KFC has been using footage of the actual Colonel Harland Sanders in some commercials.
Now, actor Ray Liotta is the face of both Georgia Gold and Nashville Hot. A new spot has him sitting at the desk of Colonel Sanders, where both styles are repeatedly shown named before the “Goodfellas” star bellows “what have I become?”
Read & see more at Ad Age: http://adage.com/article/cmo-strategy/ray-liotta-takes-roles-celebrity-colonel/310368/