With the NFL regular season about to kick off, Pepsi is rolling out a slew of football-themed content, according to a PepsiCo press release. A new campaign called “Fun Doesn’t End Zone” launches with two video spots showcasing the end zone celebrations of the Pittsburg Steelers’ Antonio Brown and the San Francisco 49ers’ Joe Staley, with snarky sideline commentary provided by comedian and actor Rob Corddry.

The ads will debut on TV for NFL Kickoff on Sept. 7. The full campaign includes weekly episodic content delivered via YouTube, with players answering “unexpected questions,” the release said. Pepsi and NFL-themed GIFs featuring players will be made available for fans to share on social media.

Read more at Marketing Dive: http://www.marketingdive.com/news/pepsi-shows-off-end-zone-swagger-with-help-from-nfl-stars/504293/