McCafe Baristas Get Their Own Directors’ Commentaries in Toronto Film Festival Campaign

McDonald’s McCafé is the official coffee sponsor of the Toronto International Film Festival, and to mark it, it’s made some films in which McCafé staff get to narrate the coffee-making process as if they were movie directors.


Created by Cossette, the campaign includes a spot seen here, in which an employee gives his commentary on making a cappucino in film-noir style (“I wanted to express an understated bliss, foreshadowing the role of…the cappucino”). Another ad sees a perky barista explain how she made French vanilla lattes for a dating couple, in the style of a director describing her latest romantic comedy.

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