Oui by Yoplait plays on its French heritage in the brand’s first ad campaign, which focuses on the French girl who gets what she wants, whether that’s a jar of the new yogurt or time with her three lovers.
Oui by Yoplait is General Mills’ big bet responding to the explosive growth of brands including Chobani, Noosa and Siggi’s in recent years, while more established yogurts including Yoplait have suffered. Last year, Chobani overtook Yoplait as the top yogurt brand in the U.S., according to Euromonitor International. General Mills’ U.S. yogurt sales fell 18% in fiscal 2017, which ended in May.
Read more at Creativity-Online: http://creativity-online.com/work/yoplait-oui–the-french-girl/52461