Brown-Forman Tequila brand el Jimador has named Louisville, Kentucky agency Scoppechio as its agency of record.
“The tequila market is growing internationally and here in the U.S. at a healthy pace,” Scoppechio CEO Jerry Preyss said in a statement. “We’re delighted that Brown-Forman selected us to help them realize their fair share of this growth. We feel el Jimador in particular has a tremendous upside for the business, given its strong heritage and popularity in the Hispanic community, with the potential to extend that into the mass market.”
Read more at Agency Spy: http://www.adweek.com/agencyspy/kentucky-agency-scoppechio-named-aor-for-el-jimador-tequila/135179