Kentucky Agency Scoppechio Named AOR for el Jimador Tequila

Brown-Forman Tequila brand el Jimador has named Louisville, Kentucky agency Scoppechio as its agency of record.


“The tequila market is growing internationally and here in the U.S. at a healthy pace,” Scoppechio CEO Jerry Preyss said in a statement. “We’re delighted that Brown-Forman selected us to help them realize their fair share of this growth. We feel el Jimador in particular has a tremendous upside for the business, given its strong heritage and popularity in the Hispanic community, with the potential to extend that into the mass market.”

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