Grey’s First Work for Applebee’s Promotes Its ‘Topped and Loaded’ Menu

Back in March, Applebee’s named Grey as its creative agency of record, following a review launched in December which initially included six agencies and eventually came down to finalists Grey, BBDO San Francsico and Argonaut San Francisco.

Last week, Grey launched what amounts to its first work for the client with a series of ads promoting the casual dining chain’s new “Topped and Loaded” menu.

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