Frito-Lay, like Campbell’s Soup before it, has returned to BBDO. According to sources close to the review, BBDO New York beat out four other agencies to win lead creative duties on the Lay’s chips brand.

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Competitors included TBWA\Chiat\Day, CP+B, Deep Focus (which had been working on digital brand projects) and R/GA, which joined the pitched from its Austin office.

Read more at AgencySpy: http://www.adweek.com/agencyspy/frito-lay-names-bbdo-as-lead-creative-agency-for-the-lays-brand/134244