Campbell Sends Its Chunky Soup Brand Back to BBDO After 20 Years with Y&R


The Campbell Soup company has shifted creative responsibilities for its Chunky brand from Y&R to BBDO without a review. The former shop had handled the account for just over 20 years.

Sports Business Daily first broke the news this morning, noting that Campbell had “quietly moved” the business. BBDO deferred to the client for comment.

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