Move Over, Colonel Sanders. This Badass Chicken Fronts KFC’s New Campaign in the U.K.

Bold Idea Makes Some Viewers Squeamish

It’s all about the chicken — a badass, strutting, body-popping chicken — in Mother London’s first work for KFC. In a bold statement about the provenance and quality of its chief ingredient, KFC uses humor and attitude to get the message across. The idea is simple and in-your-face: the chicken (who underwent two weeks of training ahead of her star turn) parades proudly around an industrial-style barn in time to rap classic “X Gon’ Give It To Ya” by DMX.

Read more at Creativity-Online: http://creativity-online.com/work/kfc-the-whole-chicken/52252

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