DDB Chicago has won the creative account for Miller Lite away from 180LA, three months after taking the digital business from DigitasLBi. But now comes the hard part: Jump-starting the nation’s fourth-largest beer brand as big brews continue to struggle.
DDB is the third Omnicom shop to get a crack at Lite creative within three years. MillerCoors parked Lite at 180LA in April 2016 after cutting ties with TBWAChiat Day, which won the account in late 2014 after a pitch that included then-incumbent WPP, which had used talent from Ogilvy for the business.
Read more on AdAge: http://adage.com/article/agency-news/ddb-wins-miller-lite-creative-180la/309777/