DDB Wins Miller Lite Creative Duties From 180LA

DDB Chicago has won the creative account for Miller Lite away from 180LA, three months after taking the digital business from DigitasLBi. But now comes the hard part: Jump-starting the nation’s fourth-largest beer brand as big brews continue to struggle.

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DDB is the third Omnicom shop to get a crack at Lite creative within three years. MillerCoors parked Lite at 180LA in April 2016 after cutting ties with TBWAChiat Day, which won the account in late 2014 after a pitch that included then-incumbent WPP, which had used talent from Ogilvy for the business.

Read more on AdAge: http://adage.com/article/agency-news/ddb-wins-miller-lite-creative-180la/309777/

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