Pepsi Calls on Omnicom Agencies for Closed U.S. Brand Review

PespiCo has launched a closed creative review for its Pepsi brand in the U.S., open only to Omnicom agencies.

Omnicom has primarily handled work on the Pepsi brand in the past. In recent years, however, the brand has not restricted itself to Omnicom agencies and has worked with agencies outside the network, including Mekanism. In 2008, PepsiCo shifted lead creative duties from BBDO to TBWA\Chiat\Day for the brand after over 50 year with the former shop. BBDO started working with the brand again in 2015.