Campbell Sends Its Chunky Soup Brand Back to BBDO After 20 Years with Y&R

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The Campbell Soup company has shifted creative responsibilities for its Chunky brand from Y&R to BBDO without a review. The former shop had handled the account for just over 20 years.

Sports Business Daily first broke the news this morning, noting that Campbell had “quietly moved” the business. BBDO deferred to the client for comment.

Read more on AgencySpy: http://www.adweek.com/agencyspy/campbell-sends-its-chunky-brand-back-to-bbdo-after-20-years-with-yr/133865

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Response to “Campbell Sends Its Chunky Soup Brand Back to BBDO After 20 Years with Y&R”

  1. Frito-Lay Names BBDO as Lead Creative Agency on the Lay’s Brand – Screen Chow

    […] Frito-Lay, like Campbell’s Soup before it, has returned to BBDO. According to sources close to the review, BBDO New York beat out four other agencies to win lead creative duties on the Lay’s chips brand. […]

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