The Unlikely Journey of 3 Heinz Ketchup Ads From Mad Men to the Real World to Cannes

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One of the most delightful ad campaigns of 2017, for Heinz ketchup, wasn’t written by a real person. It came from Mad Men’s most famous creative director (via showrunner and lead writer Matthew Weiner), and lived only fictionally within the AMC show about 1960s advertising—until Anselmo Ramos and his agency, David Miami, came along.