America's first hamburger fast-food chain, has announced a special new partnership with Puerto Rican singer and songwriter, Gilmarie. The artist's new song, Make a Bold Move, was co-commissioned by White Castle and is featured in the chain's new Hispanic national advertising campaign, and downloads of the song will directly benefit her dream of attending Berklee College … Continue reading White Castle Partners With Rising Star On Anthem For New Generation Of Cravers
(from Eater.com) This season’s most notable food books — some with recipes dotting each prose-filled chapter, and some without — apply that line of thinking. Timely, poignant, and brave, they speak to what it means to dine in the U.S. today. They tackle issues related to immigration law (The Monk of Mokha), how private wealth … Continue reading 5 Books about Food (not Cookbooks) to add to your Library!
Leading quick-service restaurant brands’ performance on social media platforms vary markedly, confirms an analysis of engagement data for the first quarter from ShareIQ, an earned-media performance platform for brands. The analysis spanned seven leading brands across fast-food categories: McDonald’s, Subway, Taco Bell, Burger King, Wendy’s, Chick-fil-A and Domino’s. Among these brands, Taco Bell heavily dominated … Continue reading Report: Taco Bell wins Facebook, Domino’s dominates Instagram
Domino's, which has been bringing pizzas to doorsteps for more than half a century, will now deliver to the great outdoors. The pizza chain said Monday that its drivers can meet customers at U.S. beaches, parks and landmarks to hand over pizza, cheesy bread and other food on its menu. In all, Domino's said it … Continue reading Domino’s debuts outdoor delivery program
Weight Watchers International is reviewing its creative business and says it is focusing on "evaluating agencies on their abilities to support all of our bold moves, including integrating and unifying, personalizing all that we do, and deepening and expanding inspired communities." The brand spent $193.4 million on global advertising in 2017, up from $186.6 million … Continue reading Weight Watchers reviews agencies
Belgian-born Stella Artois is getting its French on. The 92-year-old brand is launching the largest global marketing effort in its history that includes a new tagline, "Joie de Bière." The French phrase, which translates to "Joy of Beer," puts a bar-friendly twist on the common "joie de vivre" expression that means joy of living. https://www.youtube.com/watch?v=x4dbIbYVJGs … Continue reading Stella Artois launches its biggest campaign, fueled by TV ads
A year after #NuggsforCarter, brands try to re-create the viral magic. It has been a year since social media went crazy after Nevada teen Carter Wilkerson tweeted at Wendy’s to ask how many retweets he would need to win a year’s worth of chicken nuggets. Wilkerson wasn’t an influencer by any means, just a 16-year-old … Continue reading How a teen and Wendy’s proved that social superfans work
Burger King certainly isn’t above doing stunts, and the latest has gone to the dogs. The burger chain has apparently trained a guide dog to sniff out Whoppers for the visually impaired. Burger King is helping a visually impaired burger fan in the UK find his way to the nearest outlet of the restaurant. The stunt … Continue reading Whopper sniffing dog trained to bring burgers to the visually impaired