The new ‘Be Both’ campaign aims to introduce SweeTarts to a new generation of candy lovers. At a time when…
After a Year in Second Place, Coca-Cola Overtakes Pepsi to Once Again Become Effie’s Most Effective Brand
Following a brief hiatus, Coca-Cola is back on top. After just one year in second place in Effie’s Most Effective…
COKE WILL SELL THESE DROID-LIKE BOTTLES AT STAR WARS THEME PARKS
Coca-Cola, forever linked with its Spencerian script brand logo, is about to speak a little Aurebesh, which is the language…
KFC Satirizes CGI Spokesthings With ‘Virtual Influencer Colonel’
KFC is taking on the bizarre and potentially ethically questionable, but growing, practice of marketers using virtual influencers. You know —…
The (Alleged) Inventor of Taco Tuesday Has Hired Barkley as Its AOR
Taco John’s, a Midwestern chain of quick-service Mexican restaurants that claims to have coined and copyrighted “Taco Tuesday,” has named…
Austin CD Wants You to Try His Bolo Tie Pasta and Check Out His Portfolio
When we hear the phrase Austin, Texas, we think of several things, chief among them SXSW, Matthew McConaughey and GSD&M.…
