Chef Gordon Ramsay promotes wholesome Triscuits.

Chef Gordon Ramsay may be known for his raging outbursts, but those who have met and worked with him know he can be sincere and supportive. Triscuit Crackers shows Ramsay as “Unapologetically Wholesome,” in a new campaign from Digitas. The campaign features Ramsay as his authentic and unfiltered self and celebrates the wholesome but crunchy things in life that are full of authentic, unfiltered personality and flavor.

from Agency Spy