Honey Bunches of Oats has launched its first campaign with Argonaut as its creative AOR, called ‘Rhymes with Delicious.’
The integrated effort highlights the love of the cereal in a brisk pace of youthful nursery rhyme for its family-oriented audiences. In one of the spots, former Post employee/spokeswoman Diana Hunter returns to the small screen from her retirement last year. She appears in ‘Bowl Spoon Action,’ one of the two spots that debuted over the week.
‘Rhymes with Delicious’ is brought to life by an array of people from all different places and stages of life, united around their love for the cereal – from a dad and his twin daughters under a breakfast table fort, to a woman escaping her mundane desk-work for a snack, to a hungry astronaut in outer space. The campaign consists of a multiple 30- and 15-second spots, which have been scheduled to air across national TV through 2019.