Honey Bunches of Oats brings spokeswoman back from retirement for earworm-filled spot

Honey Bunches of Oats has launched its first campaign with Argonaut as its creative AOR, called ‘Rhymes with Delicious.’

honey-bunches-of-oats

The integrated effort highlights the love of the cereal in a brisk pace of youthful nursery rhyme for its family-oriented audiences. In one of the spots, former Post employee/spokeswoman Diana Hunter returns to the small screen from her retirement last year. She appears in ‘Bowl Spoon Action,’ one of the two spots that debuted over the week.

‘Rhymes with Delicious’ is brought to life by an array of people from all different places and stages of life, united around their love for the cereal – from a dad and his twin daughters under a breakfast table fort, to a woman escaping her mundane desk-work for a snack, to a hungry astronaut in outer space. The campaign consists of a multiple 30- and 15-second spots, which have been scheduled to air across national TV through 2019.

Read more at The Drum: https://www.thedrum.com/news/2018/10/12/honey-bunches-oats-brings-spokeswoman-back-retirement-earworm-filled-spot

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.