Rice’s Honey, a leading producer of high-quality, US only raw and unfiltered honey since 1924, has changed the name and packaging of its flagship honey brand to ‘Local Hive’. The brand overhaul features the new name, new label design, new website, updated digital advertising and social media. The work was created by Dallas advertising agency, Johnson & Sekin.


Rice’s Honey is straight from the hive to home, offering high quality, raw and unfiltered honey at affordable prices across grocery Retailer’s nationwide. The ‘Local Hive’ branding will heavily reinforce this message.

The new label design change also coincides with Rice’s new alliance with Pace, Pollinator Awareness Through Conservation and Education, the Butterfly Pavilion’s non-profit global initiative to restore habitats, strengthen populations and reintroduce pollinators into native habitats around the world. This partnership and commitment will be communicated on the back of the new label and will highlight how a portion of proceeds from every bottle sold of Rice’s Honey will be donated to the Pace initiative to promote and protect the prosperity of pollinators worldwide.

About Local Hive™ from Rice’s Honey®:

L.R. Rice founded Rice’s Honey®, headquartered in Greeley, Colorado, in 1924. The company remains committed to its founder’s mission of becoming a leading producer of authentic, high quality, U.S. only raw & unfiltered honey.  Local Hive™ from Rice’s Honey® has generated brand equity through its commitment of producing premium, high quality, raw and unfiltered honey at affordable prices.  Rice’s Honey works with local beekeepers to provide several local, raw & unfiltered honey varieties throughout various states and regions across the U.S.

from The Drum: